This Privacy Policy only applies to the information that Realtracs, Inc. (“Realtracs”) collects through our websites, which include www.Realtracs.com and any other website controlled by Realtracs that posts this Privacy Policy (“Websites”).

This Privacy Policy has been created in order to demonstrate and inform you of our firm commitment to privacy and to outline how we deal with any personal data you provide while visiting the Websites. If you do not agree with any portion of this Privacy Policy, you should not use the Websites. This Privacy Policy applies only to information collected through the Websites and not to information collected through any other websites (even if affiliated with Realtracs or linked to by the Websites). This Privacy Policy was last updated on May 19, 2022.

Information We Collect and How We Use It

Realtracs collects non-personally identifiable usage data (“Usage Data”) via cookies, web beacons and similar technologies as further described in the Tracking Technologies section below. Usage Data includes information about our visitors and how they use our Websites, including browser type, the website you were visiting before you visited the Websites, time of day and your IP address, your mobile device advertising identifier and similar device identifiers. We use Usage Data for a variety of purposes, including to improve our Websites and services.

Realtracs receives personally identifiable information, such as names and personal contact information, (“Personal Information”) through our Websites only when you choose to submit this information to us (for example, through a contact form). Realtracs and its participants, users and service providers may use Personal Information collected through the Realtracs Websites to provide features and services, to process your request, to contact you with information, to serve you advertisements on our Websites or elsewhere online, for internal business purposes, for customer service purposes and as otherwise described in this Privacy Policy. If you have provided us with personal data, you may request that we delete it by emailing us at support@Realtracs.com. 

Tracking Technologies

We, and our third-party service providers may use cookies, web beacons and other tracking technologies to gather Usage Data about visitors and how they use our Websites. We use this information to improve our Websites, to target advertisements to users, and for other business purposes.

“Cookies” and local storage are pieces of information (data files) transferred to a browser when the user visits a site. These technologies are able to store a unique identifier for a device to allow an online service provider to recognize the device whenever the device is used to visit the site. You can find more information about cookies and how they work at www.allaboutcookies.org.

Small graphic images or other web programming code called web beacons (also known as “pixel tags,” “1×1 GIFs,” or “clear GIFs”) may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or email can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, to count visitors to the Websites, to monitor how users navigate the Websites, to count how many emails that were sent were actually opened or to count how many particular links were actually viewed.

Social Network and Platform Integration, and Third Party Links

The Websites may contain integration with social networks and other platforms. For example, the Websites may contain buttons that direct users to our social networking pages (such as Facebook or Twitter) or enabling you to “like” or “share” the Websites’ content to other online services. If you choose to “like” or “share” content or to otherwise post information via the Websites to a third-party website or other online service, that information may be publicly displayed and the third-party website may have access to information about you and your use of our Websites.

In addition, the Websites may have links to third party websites. If you click on social networking buttons or third party links, you will be taken to those third parties websites, and your use of those third parties’ websites and platforms are subject to their privacy policies and practices. We are not responsible for the privacy or business practices of any third party.

Information Third Parties Provide About You

We may receive information about you from third parties. For example, we may supplement the information we collect with outside records in order to provide you with information, services, or products you have requested, to tailor content, to offer you opportunities to purchase products or services that we believe may be of interest to you, and for other purposes. In addition, we may receive information if you opt-in to receive information from us when on a third party website, app or service. We may combine the information we receive from these other sources with information we collect through the Websites. In those cases, we will apply this Privacy Policy to the combined information.

How and When We Disclose Information to Third Parties

Realtracs may share non-Personal Information, such as Usage Data, Personal Information that has been de-identified (typically using a hash function) and aggregated user statistics, with third parties in our discretion. We do not share Personal Information with third parties for those third parties’ own marketing purposes unless we first provide you with the opportunity to opt-in or opt-out of such sharing. We may share the information we have collected about you (including Personal Information) with third parties as disclosed at the time you provide your information, with your consent, as described in this Privacy Policy, and under the following circumstances:

• with our vendors and third-party service providers to perform certain services on behalf of the Websites, such as hosting the Websites or Websites’ features, sending email or other communications, and providing marketing assistance and data analysis;
• to comply with legal process or a subpoena, or at the request of a governmental entity conducting an investigation, and to protect and defend the legal rights or property of Realtracs, our Websites or its users, or any other party; and
• in connection with a business transition (such as a merger, acquisition by another company, bankruptcy, or sale of all or a portion of assets), including during the course of any due diligence process.

Third-Party Analytics Providers, Ad Servers, and Similar Third Parties

In addition to Realtracs performing its own analytics and targeting content and advertisements on our Websites and elsewhere online, we may work with third-party network advertisers, ad agencies, analytics service providers, and other vendors to provide us with such information and services. These service providers may set and access their own tracking technologies on your device (including cookies and web beacons) and may otherwise collect or have access to information about you. Some of these parties may collect Personal Information over time when you visit the Websites or other online websites and services. We may share Usage Data or de-identified data about visitors with third-party advertising companies, analytics providers and other vendors for analytics and advertising purposes.

Opting Out of Behavioral Advertising

Realtracs adheres to the guidelines of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising, and has implemented opt-out procedures in accordance with those organizations’ programs. Some of our advertising service providers may also be members and offer an opt-out of behavioral advertising. You may want to visit http://www.networkadvertising.org/managing/opt_out.asp, which provides information regarding targeted advertising and the opt-out offered by NAI members. You may also want to visit http://www.aboutads.info/choices/, which provides an opt-out by participating companies in the DAA Self-Regulatory Program. If you would like to opt-out of behavioral advertising controlled by Realtracs you may visit the NAI and DAA links provided above. Please note that Realtracs and other companies may still collect information when you are online and opting out through these mechanisms does not opt you out of being served advertising. You will continue to be served generic ads while online.

Browser Opt Out

Realtracs: To opt-out of the collection and use of data by Realtracs for online interest-based advertising on your browser (including a mobile browser if third-party cookies are enabled in your browser), you can click here and follow the instructions provided. Your opt-out choice is applied only to the browser from which you make the choice. Note that our opt-out is cookie based, and so if you delete your cookies, you may no longer be opted out and you may need to opt-out again.

Interest-Based Advertising

You can opt-out of the collection of data across unaffiliated sites over time for Interest-Based Advertising and other purposes from companies participating in the Digital Advertising Alliance Consumer Choice Page at www.aboutads.info/choices and from members of the Network Advertising Initiative via www.networkadvertising.org/choices.

If you would like to opt-out of your cookie data being shared with unaffiliated third parties, click here.

For more information about how Google uses your information, please click here.

To easily opt out of Google Analytics, please utilize this tool: https://tools.google.com/dlpage/gaoptout/

Mobile Applications Opt-Out

To opt-out of the collection and use of data for interest-based advertising on your mobile device, you can modify the settings on your mobile device. For example:

• For Apple Devices: Go to Settings, Select Privacy, Select Advertising, and enable the “Limit Ad Tracking” setting.
• For Android Devices: Open the Google Settings App, Select Ads, and enable the “Opt out of interest-based advertising” setting.

Note: The specific opt-out instructions for each device may differ slightly depending on which version of the operating software you are running.

How We Respond to “Do Not Track” Signals

Please note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, Realtracs does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

European Opt-Out

For those in Europe, you can opt-out via the IAB Europe’s industry opt-out at www.youronlinechoices.eu.

International Jurisdictions, Onward Transfer, and Privacy Shield

Realtracs is a U.S. company, and we transfer information to the United States for processing. The U.S. may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to the U.S., we will protect it as described in this Privacy Policy.

Realtracs complies with the EU-U.S. Privacy Shield Framework Principles (the “Privacy Shield Principles”). Realtracs has certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to the collection, use and transfer of personal data from the European Economic Area to the U.S. When Realtracs discloses personal data to third parties, after the transition period allowed by the Privacy Shield Framework, it will do so only when those third parties have provided contractual assurances that they are committed to processing personal data in accordance with the Privacy Shield Principles.

Realtracs’s commitment to the EU-US Privacy Shield Framework covers personal information about residents of all nations in the European Economic Area (EEA), which comprises the European Union (currently including the United Kingdom), Iceland, Liechtenstein, and Norway (collectively, “EEA residents”). The program also will be extended to personal information from Switzerland if and when that country adopts the necessary decision to do so.

To learn more about Privacy Shield, and to view Realtracs’s certification, please visit http://www.privacyshield.gov/list.

With respect to its participation in the EU-U.S. Privacy Shield Framework, Realtracs is subject to the jurisdiction and enforcement powers of the United States Federal Trade Commission.

Realtracs may be liable in some circumstances for transferring personal information to a third party that violates the Privacy Shield Principles. In certain cases you may have the right to request binding arbitration of non-monetary claims that are not otherwise resolved by the procedures listed here (see www.privacyshield.gov).

Realtracs works to resolve inquiries from EEA residents about our data practices and our collection or use of your personal information. EEA residents with inquiries or complaints regarding this privacy policy should mail us at Realtracs Inc, 301 Seven Springs Way, Suite 200, Brentwood, TN 37027, Attention: Realtracs Legal Department. Realtracs will respond to all inquiries within forty-five (45) days of receipt.

EEA residents have the right to request certain information from Realtracs, including the right to ask what personal data Realtracs has collected on you from the EEA, and the right to ask that Realtracs correct this personal data if you believe it to be inaccurate. Realtracs will respond in good faith to these inquiries, but may not be able to provide complete information if your request requires Realtracs to release confidential information of third parties, or otherwise imposes an undue burden or expense.

Realtracs may be required to disclose your personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Realtracs continues to voluntarily submit unresolved privacy complaints of EEA residents to an independent dispute resolution mechanism administered by DMA. If you do not receive timely acknowledgment of your complaint, or if Realtracs does not satisfactorily address your complaint, you can reach the DMA for more information and to file a complaint at:

Privacy Shield Line

Direct Marketing Association

1615 L St, NW Suite 1100

Washington, DC 20036-5624

To file a complaint/inquiry: https://thedma.org/shield-complaint-form/

Fax: 202.955.0085

http://www.thedma.org/privacy-shield-safe-harbor-for-consumers

In the event a satisfactory resolution cannot be resolved through the DMA, Realtracs will cooperate with the United States Federal Trade Commission and any data protection authorities of the EEA member states to investigate and resolve any open complaints.

California Residents – Your California Privacy Rights

Pursuant to California Civil Code Section 1798.83, residents of the State of California have the right to request from companies conducting business in California certain information relating to third parties to which the company has disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes. Alternatively, the law provides that a company may comply, as Realtracs does, by disclosing in its privacy policy that it provides consumers choice (opt-out or opt-in) regarding sharing personal information with third parties for those third parties’ direct marketing purposes, and information on how to exercise that choice. As stated above in this Privacy Policy, Realtracs provides you choice prior to sharing your personal information with third parties for their direct marketing purposes. If you do not opt-in or if you choose to opt-out at the time Realtracs offers that choice, Realtracs does not share your information with that identified third party for its direct marketing purposes.

If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please write to us at: Realtracs Inc, 301 Seven Springs Way, Suite 200, Brentwood, TN 37027, Attention: Realtracs Legal Department. You must put the statement “Your California Privacy Rights” in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information. Please note that we are only required to respond to one request per person each year.

Privacy Policy Changes

We reserve the right to revise this Privacy Policy at any time. If we change the policy, we’ll provide notice by posting the new policy here and changing the date at the top.

To contact us with any questions, comments, or suggestions, please write to us at Realtracs Inc, 301 Seven Springs Way, Suite 200, Brentwood, TN 37027, Attention: Realtracs Legal Department.