1. Define Public Marketing.

1.14 Public Marketing. Marketing a listing through flyers displayed in windows, yard signs, digital marketing on public-facing websites, brokerage website displays (including IDX and VOW), general showings, broker and public open houses, digital marketing such as email campaigns and social media applications, and other similar marketing and advertising activities.

2. Modify Section 2.2 Clear Cooperation

Within one (1) business day of any Public Marketing, a listing must be made available for cooperation with other MLS Participants by designating the listing status as Coming Soon/Hold or Active.

1. Exclusive listing information for required property types must be filed and distributed to other MLS Participants for cooperation under the Clear Cooperation Policy. This applies to listings filed under Section 2.1 and listings exempt from distribution under Section 2.9, and any other situation where the listing Participant is Publicly Marketing an exclusive listing that is required to be filed with the service and is not currently available to other MLS Participants.


2. Showings are considered Public Marketing and, once a listing is shown, it must be submitted in accordance with this Section 2.2 and may not be entered with a status of Coming Soon/Hold. The exception to this rule is when an Exempt Listing is shown, on a one-to-one basis, to prospective buyers in a manner that protects the Seller’s privacy concerns.


3. New Construction developments with multiple properties where a Participant has a blanket listing agreement with the seller are not subject to Section 2.2.

3. Modify Section 2.9 Exempt Listings

If the seller refuses to permit the listing to be disseminated by Realtracs, Inc., the listing Participant may then take the listing and such listing will be filed with Realtracs, Inc. within forty-eight (48) hours with a status of Incomplete. The restriction by the seller(s) against disseminating the listing via Realtracs, Inc. must be (i) substantiated in writing, (ii) signed by the seller(s), and (iii) acknowledge that exempt listings may not be publicly marketed. Realtracs, Inc. provides the “Seller’s Waiver of Broker Cooperation via MLS and Public Marketing” form for Participants’ use. This seller-authorized restriction must be included with the Incomplete listing as an attached document. This seller-authorized restriction, together with the exclusive listing agreement, shall also be maintained in the brokerage office records for the listing. The exempt listing shall not be disseminated through Realtracs, Inc. to the Participants. If the exempt listing is Publicly Marketed, then MLS Participants must modify the exempt listing within one (1) business day of the Public Marketing in accordance with Section 2.2, Clear Cooperation. A Participant’s use of “Exempt Listings” to circumvent cooperation with other Participants is prohibited.

4. Modified Section 2.10 Coming Soon/Hold; New Construction

1. When a property is submitted as Coming Soon/Hold, (i) all showings are prohibited, including showings by listing agent or agents from listing agent’s firm; (ii) Public Marketing (except for showings) is permitted. A listing entered as Coming Soon/Hold may not be changed to Active or Under Contract-Showing status and changed back to Coming Soon/Hold within a five day period.


2. All New Construction must be entered into MLS as Active, Coming Soon/Hold, or Under Contract designated as a “presale” prior to the completion of the framing stage of construction. A rendering or photograph of a model home may be used until the facade is complete.

5. Modified fines in Exhibit B: Infraction & Fine Schedule, Listing Agent $250, $500 and $1,000 section

* Violations in excess of three occurrences may result in suspension or cancelation of service.